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CPD

Marketing – Core Skills

22 Feb, 19 Mar, 30 Apr, 8 Jun, 27 Jul, 26 Aug, 29 Sep, 11 Oct, 26 Nov 2010
Time: 9.30 – 5.00 
Location: All courses are held in Central London
 

PRIVATE TRAINING & INDIVIDUAL COACHING ALSO AVAILABLE

 

“Marketing – the process needed to put an organisations goods and services into the hands of the consumer, in the most client-serving and profitable manner possible” is only one of many definitions.

This ground rules course has a passionate hands-on workshop approach, which is both analytical, and laterally creative.

Who should attend?

Anyone who understands that business is marketing-driven, can gain useful insight, ideas and working tools from this course.

Course Objectives

To raise awareness of what marketing is, explode some myths and help you to gain new clients, achieve more business with those you have and simply GROW.

Course Content

  • The marketing concept
  • Getting to know your market, clients and environment
  • The marketing process
  • Segmentation, penetration, targeting and positioning
  • The marketing mix
  • Ideas, Ideas and more Ideas
  • The magic of the USP (Unique Selling Proposition)
  • Creating and attracting great publicity
  • Building credible advertising and exciting ideas for direct marketing
  • Prospecting for more business and extra sales, and better sales closing techniques
  • Some basics of internet marketing – the fastest growing medium in history, with an estimated 32 million UK consumers, spending £52 billion on-line by 2011
  • Building 2nd to none rapport with clients
  • Optimising your chances for success – “we can because we think we can!”

Key Benefits

  • Meaningful exercises and case studies
  • Ideas you can use immediately
  • Key point refresher notes to use confidently
  • Central London locations (or on-site)

CPD: 6 Hours
FEE: £290 plus VAT or 4 'Block Places' (from £216 plus VAT)

For further details:

To book on this course please complete the form below, and an invoice will be sent to you for payment.

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Tick here if you would like these booking(s) to be utilised against your "Block Places Scheme" (4 Block Places per delegate)
 

  

Terms:
A full refund (less 20% administration charge) will be made for cancellations received in writing or by email not less than 15 days prior to the course. Cancellations after this time are charged at the full fee or Block Places treated as utilised.

Please click here for full terms and conditions.

 

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